Mercader.com is the largest online retailer in Panama, and is considered the “Amazon of Panama.” Users can buy tens of thousands of products on this massive ecommerce site. Although the site is built on a large and robust structure, the design is light and very usable. It is fully expandable and will allow Mercader to add many new functionalities as they grow rapidly.
Social media and search engine optimization are increasingly important to online businesses. Mercader is using our NetroCMS which was developed from the ground up to be a serious tool for online marketers to drive, test and improve traffic to the site. Search and social are built into every aspect of NetroCMS. They were there from the beginning of its development and not an “afterthought” as in so many other systems.
Mercader’s huge audience means many different types of users across all income scales visit the site. Some may have slower connections than others. Some may be using older devices. So we designed Mercader to display correctly on both high and low resolution screens. All controls are interactive and allow easy navigation through the large amount of inventory and content available on the site.
Now more than ever online shoppers expect special deals and offers. Our solution includes fully integrated and easy to manage coupon and deal creation. We build in all the business intelligence and functionality you can find in real brick and mortar stores. We have over 12 different promotion types and coupons to choose from.
We know that products and categories differ greatly from one business to another. Very often what one online retailer uses for ecommerce will not be optimal for another. Every business is different. That’s why we built our CMS to allow different formatting and structure for dynamic pages like Product Details or Product Categories.
We are currently working on new version of the Mercader site that will feature our latest Built-for-All Mobile Technology. It allows all mobile users regardless of their operating system (iOS or Android) to see pages perfectly. Using this technology allows clients to maintain content in the same exact way they do for standard desktop sites. Netro’s technology does all the work of adapting pages for each new platform. For the client it’s a seamless process.
Since Mercader features so many products scrolling is a key function. The large number of items also means that searching is central to the experience; therefore we created navigation that follows the user regardless of their place on the page. At any point the user is able to use dynamic search functionality with autosuggestion for faster results.
Mercader is using an enterprise version of our ecommerce solution. It is able to house tens of thousands of products and allows quick and easy data mining, content management and customer engagement. All of the tools needed to manage orders, fulfillment and customer service are fully integrated.
There are many reasons users shop on Mercader and we help them to save all those searches using custom wish lists. You no longer have to mix all your items. You can label wish lists and then either purchase all of items at once or choose only some of them. The ability to save what the user has found and discovered on the site helps build loyalty and repeat traffic.