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Why You Need Social Media, Even When it Doesn’t Generate New Leads

by: Micha BoettigerMon, Jan 11, 2016
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Social Media has been heralded as the ultimate marketing game changer, the end of traditional marketing, and in some cases as just “the future”, whatever that means. Unfortunately, if you’re on a small budget and you’re not in an inherently interesting industry, you may have dealt with some disappointment. Well, there’s more to it than the leads that you’re directly generating right now...
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Client Spotlight: Invention Intention

by: Micha BoettigerSun, Jan 10, 2016
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Marketing for a brand new invention brings some special challenges with it that those of us in the marketing world understand all to well. How do we bring attention to something that people aren't already looking for? That's where Invention Intention comes in.
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Four Tips for the Unwilling Blogger

by: Marcin LadowskiWed, Jan 6, 2016
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Welcome to the blogosphere, dear website owner! It’s a fascinating place and it can be seriously intimidating if you‘re new to it. But cheer up, fascinating trumps intimidating with just four simple pointers to follow. Here’s the good news: you don’t have to be a born writer or an English grad to write great blogs. All it takes is knowing what you want to write about and how to write about it. Here is how to do it.
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The Story of Coffee

by: Micha BoettigerFri, Jan 1, 2016
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If you've ever worked in an office, you've probably developed what seemed like an unhealthy addiction to caffeine. Luckily, heavy coffee drinking seems to actually our lifespans. Let's take a minute and take a look at where our favorite work drink came from.
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